Winterland

Winterland Ascona-Locarno is the project that transforms winter on Lake Maggiore into a widespread experience, capable of bringing together regions, people, and emotions.

From Locarno to Ascona, Winterland brings a world of experiences—featuring lights, ice, cuisine, music, entertainment, and events—to the town squares, the lakefront, and the heart of these two towns. The program is designed to offer a fresh way to experience the winter season, engaging residents, families, and visitors alike.

In Locarno, Piazza Grande and the city center become the spectacular heart of the project, featuring audiovisual projections, concerts, performances, and attractions. In Ascona, the charm of the village and the lakeside promenade is enhanced by an ice walk, the Lake Dome, artistic light displays, music, and street food.

Winterland thus creates a unique winter experience between Locarno and Ascona, highlighting the distinctive features of each destination and creating new opportunities for socializing, discovery, and entertainment.

The vision extends beyond a mere seasonal event: Winterland is a regional project that helps enhance the area, generate new tourist flows, and support the local economic and cultural fabric.